Area Sales Manager – General Trade – Madhya Pradesh
Locations – Madhya Pradesh
Trade – General Trade
Package Offered – 12 Lpa
Note :- Age Limit 38 Max
A Sales Manager role in General Trade concentrates on achieving targets through Sales Team, best in class execution and service in Retail and Wholesale outlets. With the potential of booming growths in the non-metro cities, towns and villages, outlet coverage and new town expansion is a key focus area. Besides this, the role-holder will be responsible for maintaining commercial hygiene as well as stock hygiene. Finally, real impact of the role is seen through building and maintaining effective relationships with the Distributor, Distributor Salesmen, as well as within his Line Manager team.
Position Accountability Summary
Meeting Sales Targets:
To achieve volume & value sales of products across categories, outlets, geographies & towns.
Ensuring Distribution & Visibility:
To ensure distribution across Retailers & Wholesalers
Drive numeric distribution & expand new outlets & Wholesalers.
Execute high-class visibility as per defined norms across retails outlets & Wholesalers.
Maintaining Commercial Hygiene
To coordinate commercial activities, ensure timely collections, restrict cheque bouncing and timely claim submission
Monitor and maximize Customer investment effectiveness
To align & drive the Distributor towards targeted Goals & Objectives as aligned with the company.
Ensure freshness of stock
Team Building & Motivating
To manage and ensure training and development of his team of Sales Officers / Distributor Salesmen & Merchandisers .
To ensure maximum incentive earnings for sales team, Minimize attrition
Depot & Stock Handling
To manage inventories through Sales Officers, FIFO, freshness of stock & Inventory Health Index as per company norms
To liaise with RSM & Commercial department to ensure timely feeds to the stockist and take action in the event of damaged stock.
To provide market intelligence, monitor competitor activities and awareness on the competitor’s strengths and weakness.
To participate in product launches and promotional activities.
To maintain and leverage strong relationships with Retailers & Wholesalers.
Qualification & Experience: Mba Preferred
Age Limit 38 Max
Min 1+ year as an ASM in pure play FMCG company
Proficiency in computers – well versed with Excel